INTERTEXTUALITY
An intertextual reference is something in a music video that acts as an ideology of something else - such as politics, personal beliefs, sexuality, etc. A soundtrack does not count. Some music videos show hints to a film, a TV show, other artists and anything else that can be easily recognized. Other references are extremely controversial. Despite it being a clever technique, it may not always work so is the least common one on Goodwin's list.
Why are interterxtual references used?
Why are interterxtual references used?
- For an artist's own entertainment
- For the audience's entertainment
- To strengthen the relationship between the artist and the audience
- To share different types of views e.g. political
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MAJOR LAZOR FT MO - LEAN ON
This video was filmed in Indian with Indian people and shows their cultural choreography. Also, the soundtrack itself is implemented with a Bollywood sound. The mise en scene of the characters includes traditional Indian clothing; e.g. Saris. Locations shown are very grand, which portray India for the wealth and royalty it truly has, unlike advertisements on TV that manipulate people into thinking the whole nation is living in poverty.
LANA DEL REY - NATIONAL ANTHEM
In this video, there are intertextual references to American culture, shown through the American flag and an allusion to the president getting shot. The American flag itself is also shown a lot. Also, American culture of the 60's is replicated through her vintage-looking mise en scene. Additionally it references American politics as in the past, interracial couples were stigmatised.
DRAKE - UNFORGETTABLE
In the beginning of this song is a reference to Aaliyah's 'Let Me Know'. Part of the track has been incorporated into Drake's own song. The intention of this was to keep Aaliyah's legacy alive, appeal to her fans, and pay tribute. The song ends with another snippet of her singing, to make us remember her success as an artist and individual.
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CRITICISMS OF INTERTEXTUAL REFERENCING
- references may be controversial
- content could offend audiences
- it influences opinions and beliefs
- unoriginal to an extent
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A proficient understanding demonstrated on what intertextual reference is.
ReplyDeleteTo improve;
-with Pussycat dolls, as it uses some of Indian soundtrack, link that to the idea of representing it in the visuals too
-what other examples of American culture is seen in the Lana Del Ray video?
-what are the positives of intertextual reference?
-what are you opinions on the idea of intertextual reference? Provide a conclusion and make this clear. Is this something you might consider, why?
Better and more critical analysis. Highly proficient post.
ReplyDelete-what are you opinions on the idea of intertextual reference? Provide a conclusion and make this clear. Is this something you might consider, why?