Planning: Artist image

ARTIST IMAGE

Personality traits of our experimental Hip-Hop artist:

1. Passionate - Hip-Hop usually involves themes of life experience, rags to riches...these are sung well in a passionate perspective.
2. Egotistical - the whole song is about how he once was, what he did and how he is now.
3. Deterministic - this is shown in his continuous varying activities through the videos, and the lyrics which amplify his perseverance. 
4. Influential - audiences will be inspired to have goals and aspirations, by showing his hard work in the industry.
5. Arrogant - the artist is the centre of attention through the music video, and dismisses those who aren't in his group

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Morals and Values of the artist:

1. He values achieving money and fame as this is his personal idea of what success means. 
2. Those who don't work as hard as him are dismissed through the lyrics, which shares the ideology that you have to do something in life.
3. He has materialistic values, for example showing off his clothing.  
4. He sees himself as superior due to his actions in life, which links to the egotistical personality trait.  

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Media Perceptions:

1. The music is genuinely niche, yet the artist is portrayed in commercialised ways - for example, having lots to do as a performer.  
2. He values status in the media and his image supports being a part of hegemony. 
3. He is very competitive in the industry, shown in when he confidently flourishes his DigiPack, and in the lyrics which shun other people.  

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FOUR SIMILAR ARTISTS

These solo artists of the Hip-Hop genre have created the revolution of Hip-Hop; to stop dressing 'hood' and start dressing casual-smart, while singing about the same things.

They're businessmen, as our artist is, which is why they inspire our ideas through attire. Professional, dark clothing on a man indicate intelligence which many women find attractive. Our artist's song is purely about his work life, which is why he should follow in the example of how these men dress.

Each artist shown here wears white (in one form or another). This shows that their intentions are pure and good, they want to run a business through legitimate means. This is what our video will be displaying - hard work in the right places get him far.

For the second half of the video we have been inspired by a Hip-Hop artist wearing all black. This is because there is a literal lyric in our song that mentions his black attire. We think this is used to represent the mystery behind his success; as he doesn't let outsiders into his group (also expressed through the lyrics) all they can do is wonder.

These ideas have bee devised to visually fabricate our artist's personality traits, morals and media perceptions.

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INTRODUCING OUR ARTIST

Age: 21

Ethnicity:

Physique: lean, moderately fit, healthy

Costume: suited & booted / all black

Hair and make-up: slicked back hair; neat and tidy

Body language and facial expressions: confident body language, serious facial expressions, arrogant interactions with other people

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LINK TO THEORY

 Goodwin

We will be using star image as the narrative revolves around the artists’ life in the music industry.

An intertextual reference is made to his life with the promotion of the digi-pack within the video.

Genre characteristics are not being precisely followed, though the setting of a recording studio may apply.

·       Dyer

Most of the video will be performance-based. Some concept shots at the beginning during the meeting scene

·       Mulvey’s ‘Male Gave’

Our genre is known to sexualise women, however out video challenges this trait as there is no focus on women, nor sexual themes.

·       Adorno

The artist is alluding to the ruling-class through encouraging morals of success and wealth.