Planning: Editing

EDITING

•Slow motion editing:

 Slow motion editing will be used at the beginning when the camera focuses on the male artist's upper body walking of him in the lift and also in each different location to show iconography before the artist entering the room. I have chosen this to do this in the lift because it almost creates a sense of tension as we want to know who is in the lift. This allows the audience to have an idea of the male artist being confused and discombobulated as a stimulus before the actual narrative within the music video starts. Showing the iconography in slow motion also allows the audience to identify what kind of setting there is before actually seeing the artist there.

•Cloning

 cloning will be used in our video to help emphasis the hard working aesthetics male character artist provides to his fans. This editing technique also helps to represent our theme in the music video which is creativity. The music video that influenced us to make this choice was the music video of 'Frozen' by Madonna . The reason is because the video is only 3 minutes and it will take up time to show him doing different things in one shot therefore it would be more time efficient to clone were used to enhance the energy he was showing in the video.

•Text flicker

This is another editing technique that we plan to use in our music video. The reason being is to present the name of the song in a more fancy way in order to catch the audiences eye. It's also mainly used to build hype on the song before actually hearing the lyrics whilst we only hear the instrumental. The video that influenced our decision was school boy q featuring Kendrick Lamar 'collard greens'. we see the letters 'JDDC' flicker at the beginning however it wont be as quick the flicker will last much longer.

•Magazine styling

A magazine style will be utilised when we use our artist at the end to pose for a magazine with the female models with a fade to black edit around him to make it look more professional. As the instrumental of the beat slowly fades away so will the image of the artist, turning into a black screen. the purpose of this editing technique is to prove to the audience that there is a string presence around him.

•Overlay

The overlay editing technique will be used when the artist is in the car being driven to the next location. This will show the multi-talent of my artist so the audience will admire him and this will enhance his star image. We also realised that by using this technique it make the visuals flow and change in a relaxed manner.